If you think of the Internet as one large community, you want to be as immersed as possible within it. In order for that to happen you have to obtain your website visible in the form of links. The art of link building is the process of gaining inbound links leading to your site, & it’s a tremendous way to increase traffic & sales.
In case there was any lingering confusion, a link is a clickable piece of text or a clickable image that takes a person from a different site to your own. A link can be found virtually anywhere, including in written content & in advertising banners.
Link building is an essential for anyone runing ther own website, and/or online business. But, be warned, not all links are equal. You have to spend time building high quality links from trusted websites that people will follow to your site.
There are a variety of ways to obtain links back to your website. Here are a few to be getting on with:
-Article directories such as Ezine Articles -Search engine submissions -Link exchanges (reciprocal links) -Website directories
Starting from the beginning, you can write for online magazines or even create your own at a separate location from your site. The benefit is that at the end of an article you obtain the author’s resource box, which is basically a sales push to encourage a reader to take action & visit your site. Include a link back to your site & donate the reader a satisfactory reason to click on it.
One other way to increase your sales & conversions is to create an online newsletter through email. In this way you can reach both current customers & potential customers. Inform them approximately sales, new items, changes to your site & so on. You will stay in the mind of your clients which is important, & you’ll moreover be making it effortless for them to gain access to your site.
Just as significant as writing articles for online magazines is sending them to article directories. The benefit is, of course, the resource box, where you can place your links for distribution, establishing yourself as an expert in your field. The more useful your content is, the more your links will be followed.
You have to submit your site to the major search engines so you can obtain found in their results. You should be using SEO, or search engine optimization, practices to ensure that your site is easily found in searches by interested parties.
Another strategy for link building is to exchange links with similar sites to your own. You both agree to put up a link to one another’s site. You’ll see more incoming traffic, as will the other site, making it a win-win for everyone. The more highly respected the other site is, & the more closely connected it is to your website, the more successful & valuable the link will become.
You moreover want to provide a link to the specific page a visitor will want to see. That means it shouldn’t always be your homepage, yet rather should be the exact location on your site where they can purchase an item or learn more approximately your business. This will increase the conversion rates you see as you simplify the process for your visitors.
Whilst it can be time-consuming link building is an essential part of making your online business a success. Go to it; the benefits are huge.